We can build credibility and positive word of mouth for our business by volunteering to assist non-profit charities that are doing good work.
Partnerships between businesses and non-profits can benefit everyone involved.
For the purposes of this article, let's set aside the significant personal psychological benefits of volunteering, and focus on the business equation.
Let's talk about making non-profit organizations part of our word of mouth marketing campaign.
How Can Non-Profits Help Us?
Non-profits have a valuable resource to bring to a partnership with business.
Due to their good work on behalf of others, non-profits have a positive reputation in their community and an established network of supporters.
Non-profits are rich in word of mouth capital.
If we become a welcomed member of the non-profit's community, some of their reputation rubs off on us, and positive word of mouth about our business can circulate through their network of supporters.
Of course, to make this partnership work, we have to bring something of value to the table as well.
How Can We Help Non-Profits?
Our business has developed expertise and assets that are useful to our customers.
Which non-profits could benefit from our abilities? Ideally, our contribution will showcase our areas of core competence.
Which non-profit has a mission that our employees and customers can sincerely and enthusiastically support?
Which non-profits would be open to a mutually beneficial partnership with our company?
Do we have an organized plan for identifying good partnership opportunities in the non-profit community?
You'll have to develop a partnership plan that is suitable for your unique situation.
Here's a quick introduction to my own non-profit partnership strategy, which may spark your creativity.
Helping Non-Profits Become Publishers
Non-profits seem to often be in the position of begging for support.
Asking for donations is a routine that has to be repeated again and again forever, a process which can exhaust both the non-profit and the donor pool.
It's my hope to be able to help some non-profits at least partially escape this chronic dependency by becoming successful online publishers.
Although I could volunteer a Saturday morning to help with a fund raising car wash, I feel I can be much more useful if I contribute skills and services I've developed over 30 years of self employment.
So, my non-profit word of mouth strategy has been to create the site
Non-Profit-Funding.org.Non-Profit-Funding.org teaches non-profits how to generate ongoing income with Adsense publishing, and provides them with free publishing tools they can use to implement the concepts taught in the tutorial.
As of this writing it's too early to tell how successful this project will be at creating partnerships with non-profits. If you'd like to hear the rest of the story as it evolves, just go to the site and subscribe.
The moral of the story is that I'm trying to contribute my business skills to non-profits, so that if I succeed in earning positive word of mouth buzz, it will be for the services my business provides.
If you have plans along these lines that you're willing to share, please get in touch and share your story so that others and myself can learn from your efforts.
Click Here to share this page with your friends, website visitors, ezine readers, social followers and other online contacts.
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Word Of Mouth Tool on your site
download this text file, copy a few lines of code,
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