Andy Sernovitz suggests that the quality of an ad can be measured by how much people talk about that ad.
Is the ad you've created for your company really any good?
Here's one way to find out. Has your ad created word of mouth buzz for itself? Are people in your target market talking about your ad?
Andy Sernovitz asks, can we make an ad so good that the ad itself will receive free ongoing word of mouth? His answer, if an ad isn't worth repeating, it probably isn't worth making.
Good point! If an ad can't sell itself, is it really capable of selling your services?
To illustrate the point, here's Andy's video, which does a darn good job of selling itself, and Andy.
Look at Andy, look at his shirt!
Andy Sernovitz is an industry leading word of mouth marketing writer.
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